It started with a question: what would happen if you removed the name from a painting?
Not just the signature — but the biography, the Instagram following, the gallery
representation, the country of origin.
Would the same work be seen differently? Would a collector buy it if they didn’t know it
was made by someone famous? Would they overlook it if it came from someone unknown?
We believed — and still believe — the answer is yes. And that’s the problem this project
exists to solve.